A tidy setting, authentic and creative cuisine, fresh and healthy products: this is PITAYA’s® recipe for an incredible trip to Thailand during your lunch break.Nathalie Nguyen, coming from a long line of Asian street cooks, opened the first Asian food truck in France after her remarkable stint on the program MasterChef. With this success, Nathalie surrounded herself with a team of professionals to take the food truck concept to a permanent setting. Today, she manages every aspect of cooking as well as the artistic vision of the brand. After falling in love with Thailand, the two Guclu brothers decided to found the PITAYA® concept in 2010 and then to join forces with Nathalie in her quest to bring street food to the masses, reproducing the richness of Bangkok street culture in every restaurant.Today, PITAYA® is growing and developing as franchises all over France and abroad. Winning the “People’s Choice Franchise 2016” award, the adventure is taking off and some twenty restaurants will be opening in 2017.
With the growing popularity of on-the-go eating and the acceleration of city life, PITAYA® has stuck to the standards of fast food while rooting itself in traditional Asian street food: optimized service, takeaway and delivery service, facilitating an “express” lunch break for its customers.
Eating well has become a modern necessity, PITAYA® has done everything to emphasize the freshness and quality of its products in order to provide balanced meals adapted to every taste.
Our selection of meals offers a perfect balance between heartiness, lightness, freshness, warmth and flavor. Healthy, creative meals are cooked with carefully selected fresh ingredients on offer all year around, to dine in, take away or for delivery. Our 14 dishes are prepared with care to be delicious, authentic, fresh, natural and healthy.
We have decided to go move away from the “greasy spoon” reputation and other fast-food standards by offering the same quick service but by making street food that is anything but unhealthy.
In a society where everything is speeding up and where we are becoming more impatient and demanding, PITAYA® offers meals stir-fried in the wok before your eyes, offering full transparency as to its composition and preparation. Every meal is cooked in front of our customers from the windows where you can sit and eat while watching the show in the kitchen. Our cutting-edge technology allows us to serve quickly and to prepare complete, satisfying meals.